Advertising Missionaries(1997)

movie - first aired/released 1997-12-31 - 53 min

Documentary

Directed by Chris Hilton, Gauthier Flauder

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a variety of products.