Ducati: Beyond the Passion(2021)
movie - first aired/released 2021-06-14 - 43 min
Documentary
Directed by Pablo Benedetti
What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.
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Cast
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