The Final Copy of Ilon Specht(2024)
movie - first aired/released 2024-06-10 - 18 min
Documentary
Directed by Ben Proudfoot
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
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