Generation Like(2014)

movie - first aired/released 2014-02-18 - 54 min - audience 7.0

Documentary

Directed by Douglas Rushkoff, Frank Koughan

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.